DIVE: into the blue

It’s high summer and it is time to enter the blue with iKrush. With aqua and pastel blue holding a starring role in S/S, the colour is set to continue into A/W, with the introduction of stronger shades coming through. We love a dip in the blue sea, staring at a sunny blue sky, drinking a blue lagoon cocktail and the blue smarties were always our favourite, so it’s no surprise shoppers are reaching for the cool royal colour this season. We’re not suggesting head-to-toe blue but graduated hues throughout an outfit, a statement accessory or if you’re brave enough clashing prints in shades of the cool colour will keep you on trend. With IKRUSH you can look hot in cool blue this season with one of our gorgeous dresses or add jewellery, shoes or a bag. The colour symbolizes confidence and intelligence so it’s ideal if you’re job hunting, starting uni or just looking for an instant confidence boost! Blue will make you feel sassy whenever you wear it. Music royalty Beyonce wears strong blue in exceptional fashion as she tours the world with her Mrs Carter Show. The jumpsuit is now a fan favourite, with thousands of people instagramming and tweeting the star wearing it as she blasts ‘Love on Top’ to the crowds. She’s the strongest ad for style and independent women of the world, so if she’s rocking the colour it must be on trend. Not to mention she named her cuter than cute daughter after the colour! New collections are coming in every single week at IKRUSH HQ and every new arrival promises another fresh blue piece. Lucky ladies that we are, we’ve been given an exclusive preview at next season’s trends, and yup, strong blue shades are set to appear on the A/W ‘13 catwalks, and will be very prominent in all your favourite stores very soon. So if you see a blazer, or handbag you’re dying to buy but not sure the colour trend will last past August, we can assure you it’s here to stay. Experts in colour and trends, The Ultra Bright explain: ‘In 2013 deep, rich and sensual shades of blue will inspire consumers and will resonate with their need to reconnect to nature and their spirituality.’ Do you feel inspired? Or do you just love the colour? By Mandy Thomson @IKRUSH_Mandy