Get Shifty - 5 Reasons Why We Love The Shift Dress

Girls and their dresses, eh? It's an age-old tale that dresses can help a gal look and feel her very best so of course we've been conditioned to love them! Whether you're a girly-girl who loves all things pink and floaty, the grungey tomboy chick who loves all things dark or just a fun-loving partying babe who is always getting glammed up for big nights on the town, there's one style of dress that will suit you all - The Shift. And in honour of the timeless classic that is the Shift Dress, we've compiled 10 reasons why this style is our top pick for this season! 1) The shift dress has a totally timeless silhouette. Straight-cut and not-too-tight, the loose fit of the Shift ensures a comfort and won't highlight any lumps and bumps that you'd rather tuck away! Long-sleeved or sleeveless (or somewhere in the middle) high necked or scoop neck - this is one versatile style! The shift dress is defined by the cut of the dress and the hemline and so details such as sleeves and necklines are open to experimentation. 2) It's a retro-classic. It was all the rage in the swingin' '60s and it's just as popular now, that fact kind of speaks for itself, right? Championed by the likes of Twiggy, Audrey Hepburn and Mia Farrow back in the day, the Shift was the go-to for the sixties starlets and if it's good enough for them, then hey, it's good enough for you! 3) It suits girls of every shape and size. Honestly, whether you're a size 6 or size 16, the shift dress tops the list where other dresses fail. Some dresses can be too fitted for larger sizes or too unflattering for those more on the petite side but a well-made shift dress is one wardrobe staple that every girl needs. 4) The Shift Dress is the ideal length for pretty much any occasion. Mini-dresses can be too short for some more sophisticated soirées and maxi dresses can be, well, just too long for a more casual affair but shift dresses? Yep, knee-length shift dresses are just the ticket for almost every event. Not too short, not too long, just somewhere comfortably in-between. Long gone are the days of fretting over your hemlines! 5) The un-fussy silhouette of the Shift Dress means you can focus more on colour and print and less on ensuring your figure looks a-ok. That's right, due to the nature of the basic shape of the shift, it's often produced in the most wonderful, colourful and "out-there" prints. We are loving our new range of Aztec-print shifts but we've also seen animal print, graphic, floral and tropical styles to name but a few. And if you do like keeping your style a little bit on the minimal side, of course you can get some plainer yet still stylish shifts too, take our Dalla shift for example. For simpler dresses, team them with statement shoes or a bag and an armful of accessories and you have an effortlessly chic look, ready to go! So have we got you convinced yet? Get shifty with IKRUSH and check out our hot new range of our new fave style! Love, IKRUSH x